Generally it should convey an immediate understanding of what you have to offer, it shouldn't be too lengthy and contain too many words, and it should preferably be something that will grab the attention enough to be remembered.
American rock band, blink-182, skipped straight to the last bit when they decided to name their company 'Pennywise Poo Poo Butt, LLC'! They also did not name it solely to grab the attention, or to make a social or political statement.
It was already clear in the video for 'What's my Age Again?' that they were all about having fun with what they do when the band was filmed while running around naked through Los Angeles!
By 1999, during the time they released their 'Enema of the State' LP, the band decided to form a company. The decision for the name of their company was not just based on the fact that it sounds funny, but it also revealed the pranksters inside them.
"We did it because it was the most immature, dumbest thing ever," DeLonge said. "We thought it would be funny to have our accountants, managers and attorneys having to say that over the phone every day."
