The main activity of Jan Chipchase, a native of Britain, who works for a company Frog Design as a specialist in UX (interaction with the consumer), is to understand how the technology has an impact on different cultures. Its main objective – the study of consumer behavior in the present to understand exactly how it will behave in the future. Ian works in conjunction with a team of psychologists, physiologists, anthropologists, experts in usability and ergonomics, and so on. Essentially, Jan Chipchase – anthropologist, however, explores a very specific topic. Through his work, Jan was able to become acquainted with many countries in the world to see them inside out, that they see no idle tourists. In addition to Japan, one of the most interesting and instructive places visited by Ian – was Afghanistan, where he studied the effects of Mobile money on this country. During his visit, Ian photographed, with the result that we have a chance to see these truly unique photographs of everyday life in Afghanistan, shocking, honest and unusual.