Obviously, there's a middle part of this story that most people don't know. When Blockbuster was still valued at more than Netflix, the CEO of Netflix tried to combine his services with some of Blockbuster's already existing ones—but because of trust issues, a deal was never made.
Eventually, Blockbuster began to make desperate attempts to fix their mistake of not purchasing Netflix. According to Reed Hastings, Blockbuster was "throwing everything at them except the kitchen sink".
The following day, Reed Hastings received a kitchen sink from the CEO of Blockbuster, John Antioco.
