The pioneers when it comes to social media, Facebook have been putting cause-supporting filters on posts for a while now. But wouldn’t it be nice if the filter was more than just a show of solidarity? Wouldn’t it be great if your act of support actually turned into real money for the cause you’re championing? Well that’s exactly what Snapchat have done for World AIDS Day (Tuesday 1st December).
Teaming up with the Bill and Melinda Gates Foundation, Snapchat are set to donate up to $3 million to (RED), a nonprofit group that battles AIDS. Not bad for a few funny selfies eh? Use one of three “World AIDS Day” geofilters on a Snapchat post on World AIDS Day, and the foundation will donate $3.
They are not done there though, oh no. On top of Snapchat’s filters the Foundation will donate an additional $1 million if a (RED) YouTube video starring Scarlett Johansson, Barry Manilow & Jimmy Kimmel is shared more than 330,000 times.
It’s so good to see tech giants doing their bit to support causes like World AIDS Day. Snapchat, Facebook, Twitter and Instagram are such a massive part of people’s lives these days, it’s refreshing to see them taking some social responsibility given how much we use them. Lets hope the campaign raises a huge amount of money that will help shut AIDS down for good!
Snapchat is a great source of entertainment for its millions of users. It’s a fun app for friends to share photos and videos of their experiences during a 24-hour period. When used properly, it’s a harmless little app to stay in touch with friends, keep tabs on what celebrities are doing, and see the world from your phone.
This girl’s Snapchat story took a turn for the worst. She was driving while Snapchatting (never a good idea), and that’s where it all went wrong…
It looks like everyone is having a great time at the beginning of this Snapchat story.
The valuable lesson here is to never use your phone while driving. Distracted driving is never safe, and it can cause deadly accidents, taking the lives of yourself and your passengers. Whatever’s on your phone can wait until you’re parked and out of your car.